digital goods Archives - ACTIVO

The Easiest Way to Sell Digital Goods Online with a Large Budget (4/4)

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Ok, so what else can be done to improve our online sales if we have an even bigger budget than $5K? Simple: fire on all cylinders with everything you have. There are many other methods to promote your online digital goods, so if you have a larger budget use it all. Here are a few important traffic generators for anyone looking to sell an eBook, or software or most digital stuff:

  1. Setup a youtube.com channel and post short video tutorials or video screencasts on how to use the product.
  2. Write articles on the subject and submit to a variety of article directories. Make sure to respect each directory’s terms & conditions.
  3. Write and form associations with bloggers or specialists in your fields and in the field of the products that you are trying to sell. Send them samples so they can review these products. It is a win-win as they are always looking to write about something and you will gain from their pre-existing traffic.
  4. Issue press releases.
  5. Develop an affiliate program for your product(s).

I think you get the idea. Once your basics are covered, the variety of things that can be done to promote further these products is endless. Go for it, and best of luck!

What channel or method you have found worked best for you over the long run?

The Easiest Way to Sell Digital Goods Online with a Medium Budget (3/4)

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If you follow my blog you know that in the previous two posts I discussed selling digital goods online with no budget and selling digital goods with a small budget, in this post I will discuss selling with a medium size budget. A medium budget is anywhere between $1k to $5K. So, what can be done with this budget? a lot actually!

The general idea with this sort of budget is to hire professionals to do the bulk of the work for you. Yes, outsource. I recommend outsourcing locally through your network or community and not focus on offshore outsourcing. The main reason is that while many people are getting into it, I have yet to hear an amazing story of success right off the bat. So unless you have done it before and have the time to search, manage, and develop the outsourcing muscle, go locally.

What can be outsourced? everything, but you should probably outsource the domain name, wordpress , the theme development, and aMember download and installation. Leave the creation of the digital goods for yourself, since you should be the master in that area and outsource the technical mechanics of how to get to the selling part.

Here is a great tip for outsourcing that I just learned recently: if managing all your outsourced resources is getting too time consuming, outsource the project management aspect of it as well.

In any case, medium size budget can set you up pretty nicely and you will have a local goto guy to go when things go wrong. Awesome!

What is your experience with such setups?

The Easiest Way to Sell Digital Goods Online with a Small Budget (2/4)

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In my last post I discussed how to sell digital goods online with absolutely no budget. In this post, I will discuss ways to sell digital goods with a small budget. To be accurate, I define a small budget to be between $50 to $1000. Let’s start:

  1. Research Keywords for your target market. This can be easily done by a few google searches and several of free tools offered by Google, such as Google Trends, Google Keyword Tool (External), and Google Insights for Search. All three are great in understanding what people are looking for in your target market. Your goal is simply to nail down 5-10 key phrases (yes, phrases not only key words) that you will use in the next steps.
  2. Buy a domain name to match your keywords. There are many ways to combine a few keywords together, so if your key phrase is taken, try to find an available domain with a spin on it, or add a prefix/suffix to distinguish it. i recommend the .com domain extension but you can always venture out as well. The key point is to have the keywords in the domain name.
  3. Get a simple hosting environment that supports wordpress. Today hosting is relatively inexpensive, you should be spending anywhere from $3-$10 monthly for a new wordpress site.
  4. Buy a wordpress theme from themeforest.net. Anything works, just make sure that your theme suits your needs and is something that you are comfortable with for a while. This should cost no more than $50 (one time charge).
  5. Purchase and install aMember Pro – membership software. With this software you essentially make certain folders on your site to be accessible by members who pay membership.
  6. Set it all up: Point the domain to the website and install wordpress or call your host and have them set it up for you. Most hosting environments have clear and easy instructions or may have a one click button installations. Install the new theme. Start customizing the store to your liking: add content, add contact us info, add pages, menus, posts, etc. Install and configure the aMember Pro software, make sure you can successfully accept payments and allow downloads.
  7. All you need to do now is add your digital goods in the secure folders and link to them from your posts and pages.

There is quite a bit to do, but when it comes down to it, these steps are relatively easy to perform, especially these days with one click wordpress installers and hosting environments that can be ordered with wordpress pre-installed. Unless you already have chosen vendors, for simplicity sake I recommend purchasing the domain and hosting with the same company. Let’s add the total so far:

  1. Keyword research: Free
  2. Domain name: $10/year
  3. Hosted WordPress: $3/month
  4. WordPress Theme: $50
  5. aMember Pro Software: $179.95

Total cost to start: $242.95

There you have it, with this setup you will be competing with well known online brands and companies that are doing this for a while now. All these tools are there for you – you just need to go ahead and use them. In the next post I’ll discuss how to sell digital goods with a medium size budget (less than $5000).

To your online success!