Yes, it is the holiday shopping season and ecommerce is just booming. If you have done everything right in your online store, you should be seeing a spike in your eCommerce conversion rates. Here is a nice graph showing ecommerce conversion rates spike to over 5% on Cyber Monday for one of our successful Magento Customers. This is a combination of solid Magento theme plus great Magento backend development and of course good marketing sense. Happy Holidays!